At The Creative Blok, we believe in more than just creativity — we believe in integrity. Today, we’re proud to announce the launch of our new Content and Interview Policy, designed to clarify how we gather, present, and preserve the stories shared with us.

Whether you’re a contributor, interviewee, or loyal reader, this policy reflects our continued commitment to authentic storytelling, game development journalism and respectful publishing practices.

Why We Updated Our Policy

As our platform grows, so does our responsibility. We often plan to feature voices from across game development and creative industries — such as artists, designers, storytellers, and beyond. With that comes a duty to handle interview content with transparency, respect, and editorial purpose.

This update aims to:

• Define how interview content is used and edited
• Reaffirm our commitment to ethical content practices
• Build trust with our contributors and creative community
• Prepare the foundation for a forthcoming Review Policy launch

What’s New in the Content Guidelines

To help contributors and readers understand our evolving standards, here’s what’s outlined in the new policy:

• Content Ownership: Interviewees maintain their right to withdraw participation prior to publication, and all content is shared with proper consent.
• Editorial Integrity: We aim to preserve original voice and intent. Minimal edits are made for clarity or grammar without altering the core message.
• Fact-Checking: All claims, quotes, and context from interviews are reviewed for accuracy to prevent misrepresentation.
• No AI Interviews: We do not publish interviews conducted solely by AI tools unless disclosed transparently and approved editorially.

What Are Interviews Solely Conducted with AI Tools?

AI-conducted interviews are interviews where artificial intelligence systems — rather than a human interviewer — are responsible for asking questions, interpreting responses, and sometimes generating both sides of the dialogue. These can occur in a few different ways:

1. AI Interviewing an AI
   Example: ChatGPT “interviewing” another AI like MidJourney about design trends. The entire exchange is machine-generated.
2. AI Interviewing a Human (Prompt-Based)
   Example: A person responds to interview questions entirely generated by AI without any human follow-up, moderation, or adaptive engagement.
3. Fictional or Simulated Interviews
   Example: AI-generated conversations with historical or fictional figures (e.g., “an interview with Vincent van Gogh”) with no basis in actual dialogue.

These types of interviews lack human insight, empathy, and context, which are crucial in ethical storytelling. For that reason, we do not allow fully AI-generated interviews to be published unless explicitly labeled and editorially reviewed.

Using AI as a tool (for question suggestions, transcription, or summarization) is acceptable, but it must serve a supportive role — not a substitute for real human interaction.

Our Stance on Interviews: Integrity with Purpose

Interviews are at the heart of The Creative Blok. They serve as a mirror to creative culture and a platform for unheard voices. That’s why:

• Interviewees will always know how their responses will be used.
• Quotes will never be altered to mislead or sensationalize.
• We’ll request approval for any significant narrative edits or structural changes.
• All interviews are conducted with clear intention — no fluff, no misrepresentation.

This isn’t just a policy — it’s our commitment, recognizing that even with the best intentions, human error can occur. We strive to uphold transparency and integrity every step of the way.

How to Submit or Participate

Want to share your story or pitch content? Here’s what to do:

• For Contributors: Visit our Content and Interview Policy Page and read the guidelines thoroughly.
• For Interview Requests: Use our contact form to express interest or respond to an invitation to to you by one of our editors. We’ll walk you through the next steps.
• Review Submissions Coming Soon: We’re developing a fair and transparent Review Policy, so stay tuned for more updates.

Looking Ahead: Our Commitment to Ethical Storytelling

With this update, we’re laying down a more intentional path forward — one where creative stories are treated with the dignity they deserve. We appreciate your continued support and enthusiasm for The Creative Blok as we grow.

Have questions or feedback? We’re all ears. Contact us or connect with us in Discord via ModMail!

Want to connect fast? Join our Discord Community where we have staff available 24/7 to share insights, chat and help you grow!

Unity just gave us a front-row seat to the future—and it’s looking epic.

During their GDC 2025 Unity Roadmap presentation, Unity’s leadership team unveiled a bold new direction for the engine, with major updates coming in Unity 6.1 and beyond. From AI-powered productivity tools and multiplayer evolution to massive rendering and performance upgrades, Unity is shaping itself into a full-stack solution for creating, shipping, and running live games at scale.

Watch the full presentation here:

• YouTube – Unity Roadmap at GDC 2025
• Join the discussion on Unity’s forum

Unity’s Core Mission: Reach the Most Players, with the Best Experience

Unity is reaffirming its identity as a platform that empowers developers to bring their visions to life and reach a global player base. Unity’s renewed commitment to performance, platform diversity, and developer support aims to create a more cohesive and robust experience.

“Unity is the engine that allows you to reach the most players with the best player experience.”

Key highlights:

• Support for over 20 platforms.
• Focused performance optimization for every device type.
• Increased collaboration with studios for real-world Production Verification.
• Unity 6.0 now in LTS with up to 3 years of support.
• Co-development partnerships with top studios (Phasmophobia, Marvel Snap, Dredge).

Unity 6.1 Highlights – Performance, Graphics & XR

Unity 6.1 is shaping up to be one of the most impactful updates in recent years. With significant improvements across web, mobile, and XR platforms, Unity is not just polishing old tools but reinventing workflows to help creators do more, faster.

Web & GPU Enhancements

“You will now be able to leverage compute rendering techniques like compute shaders, GPU skinning, VFX graph…”

• WebGPU support for compute shaders and high-end browser graphics.
• Progressive Web App template for mobile browser deployment.
• Meta Instant Games integration for Facebook and Messenger platforms.
• New code stripping tools to speed up load times on instant games.

Android Optimization

“We’re excited to announce that the Unity Engine is now 16 KB page size ready.”

• Support for Android 15’s 16KB memory page size.
• Vulkan multi-threading optimizations.
• New device filtering for targeted GPU usage.
• Compatibility with folding screens and configuration changes.

XR & Spatial Computing

“Google has partnered with Unity to ensure Day 1 support for this new platform.”

• Android XR full support via AR Foundation.
• Space warp and multi-view enhancements for Meta Quest.
• Mixed reality optimizations: occlusion, boundaryless MR, shared anchors.

Unity Graphics, Lighting, and Rendering Upgrades

Rendering continues to be a major focus. Unity is introducing significant updates to both URP and HDRP pipelines while doubling down on DX12 and ray tracing improvements. These updates provide studios the tools to push visual fidelity while retaining performance.

DirectX 12 as Default

“We see up to 40% reduction in CPU time.”

• DX12 now default graphics API in Unity 6.1.
• Split Graphics Job Threading Mode for faster GPU command submission.
• DX12 PSO (Pipeline State Object) caching for fewer stutters.

URP & Ray Tracing

• New Deferred Plus renderer with clustered lighting.
• Variable Rate Shading (VRS) overlays.
• Solid angle culling for better CPU performance.
• Compute-driven ray tracing with reduced memory usage (up to 75%).

AI & Productivity Tools in Unity

Unity is making major strides in AI-assisted development, pushing productivity by enabling context-aware chat assistants, generative asset creation, and automatic code generation. This lets developers prototype faster and iterate with fewer blockers.

AI Assistant Upgrades

“Chat understands your project context and offers informed answers…”

• Automate mundane tasks like asset renaming, scattering, and animation.
• Generate Unity-ready C# code from prompts.
• Debug with contextual awareness of game objects and components.

Asset Generation

“Soon, you’ll be able to capture nuanced animations simply by recording videos on your smartphone.”

• Pre-trained LoRA models for sprites, icons, and backgrounds.
• Custom AI training workflows.
• Upcoming support for:
  • Text-to-3D meshes
  • Texture and skybox generation
  • Audio generation for music and sound effects

Unity Multiplayer Evolution: From Onboarding to LiveOps

Unity 6.0 and 6.1 are pushing forward multiplayer accessibility. Developers now have access to built-in netcode, scalable multiplayer hosting, and a range of connected services aimed at streamlining live game operations.

Multiplayer Center → Project Center

“Instead of constantly reinventing the wheel, you can use Unity’s ready-to-use building blocks.”

• Guided onboarding for genre-based netcode selection.
• Prebuilt widgets for rapid multiplayer prototyping.
• Future Project Center will extend to LiveOps services.

Netcode & Hosting

“Distributed authority is now fully released…”

• Client-hosted games via Distributed Authority.
• Host migration support for entities netcode.
• Deterministic burst execution for cross-architecture multiplayer (RTS, fighting).

Built-in LiveOps

“We are integrating Vivox voice chat and Vivox text chat…”

• Integrated systems: authentication, matchmaker, remote config, analytics.
• Support for Arm64 dedicated game servers.
• Real-time insights and persistent player session support.

Optimized Workflows in Unity

Improving iteration speed and build reliability is crucial, especially for large teams and ambitious projects. Unity is delivering upgrades that reduce shader build time, optimize asset workflows, and tighten feedback loops.

• Project Auditor: Detect C# allocations and config issues instantly.
• Cloud Build Automation: Now available directly in the Editor.
• ECS 1.4: Simplified APIs and new profiler for job system analysis.
• MeshLOD Cloud: Auto-generate LODs in Editor.

Future-Proofing Games & Studios in Unity

“We are doing all of this with Production Verification in mind at each step of the way.”

Unity’s roadmap emphasizes scalability, live content delivery, and reduced iteration times. Whether you’re a solo dev or AAA studio, Unity 6 is designed to help you move faster, with more confidence, and ship games that last.

Want to connect with other Unity creators ? Join our Discord Community where we have staff available 24/7 to share insights, and help you grow!

The Rise of UEFN and Fortnite Creative Economy

Unreal Editor for Fortnite (UEFN) has revolutionized how creators design, publish, and monetize games within the Fortnite ecosystem. With a rapidly expanding Creator Economy 2.0 and tools like Project Analytics in the Fortnite Creator Portal, creators now have unprecedented opportunities to generate income from their islands. In this article, we explore the top monetization strategies in UEFN, analyze successful case studies, and provide you quick view on how to use analytics to increase engagement and revenue.

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What is UEFN (Unreal Editor for Fortnite)?

UEFN is a powerful game development tool that integrates directly with Fortnite, allowing creators to build complex islands using Unreal Engine capabilities. Unlike Fortnite Creative, UEFN supports custom assets, advanced scripting (Verse), and real-time collaboration with other developers.

Key features:

• High-fidelity world-building
• Live editing and version control
• Scripting with Verse
• Seamless publishing through the Creator Portal

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Primary Monetization Strategies in UEFN

1. Engagement-Based Payouts via Creator Economy 2.0

Epic Games rewards creators based on how players engage with their content. Metrics include player retention, playtime, and return visits. To qualify:

• Join the Creator Economy 2.0 via the Fortnite Creator Portal
• Meet eligibility requirements (18+, valid tax ID, etc.)
• Publish quality islands that encourage frequent interaction

2. Branded Partnerships and Sponsored Experiences

Brands like LEGO, Marvel, and NBA have collaborated with Fortnite creators to launch branded islands. Creators can submit project proposals or collaborate with agencies that specialize in pairing UEFN developers with branded commercial opportunities.

3. Island Codes and Creator Promotion

Unique Island Codes make it easy for creators to promote their maps on social media or YouTube. High-traffic creators can attract millions of players, increasing engagement and thus, revenue.

4. Selling UEFN Services

Freelancers and studios offer UEFN development services, building custom islands for clients or other creators. Websites like Fiverr and Upwork are beginning to feature UEFN talent marketplaces.

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Case Studies: Successful UEFN Monetization Examples

1. Atlas Creative – High Engagement via Brand Collabs

Atlas Creative has worked with brands like Verizon and Balenciaga to launch themed islands. Their Fortnite maps consistently rank in Discover due to expert game design and strategic promotion.

• Revenue Sources: Engagement payouts, brand sponsorships
• Key Takeaway: Consistent quality and branded experiences boost discoverability

2. Army – Original IP Success

Army created the popular game Only Up Fortnite, amassing millions of plays.

• Revenue Sources: Creator payout program
• Key Takeaway: Virality and replayability drive long-term income

3. 3D Lab – Selling UEFN Assets and Services

3D Lab specializes in environment design and scripting for clients using UEFN. Their portfolio showcases high-detail Fortnite experiences.

• Revenue Sources: Contract work, asset sales
• Key Takeaway: UEFN expertise can be monetized through freelance platforms

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Using the Fortnite Creator Portal Analytics to Boost Monetization

Epic Games provides powerful tools through the Fortnite Creator Portal and Project Analytics dashboard.

Personalized Discover Performance View

As detailed in Epic’s article “Get a Personalized View of Your Fortnite Island’s Discover Performance“, creators can:

• Access daily/weekly performance metrics
• Identify top-performing discovery surfaces (e.g., Search, Featured)
• Compare how each surface drives engagement

“With the new insights, you can optimize your thumbnails, island titles, and descriptions to improve visibility.” – Epic Games

Key Analytics Metrics to Monitor

From Epic’s Project Analytics Documentation:

• Session Length: Longer sessions = higher engagement score
• Return Rate: Repeat players boost payout value
• Match Starts vs. Abandons: Gauge drop-off points and level quality
• Concurrent Users: Plan promotions around peak times

How to Use Analytics for Better Monetization

• Optimize Level Design: Use heatmaps to identify player behavior and adjust accordingly
• Test & Iterate: Try different mechanics and track how they affect session time
• Improve Discovery: Adjust metadata based on where players are finding your island
• Use Analytic Device: Create in-game surveys using the Analytics Device to gather feedback on how players are enjoying your map. This data can uncover gameplay pain points, satisfaction levels, and new opportunities for engagement or monetization.

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Final Tips to Maximize UEFN Income

• Stay updated with Epic’s blog and Twitter for policy changes
• Collaborate with other creators to cross-promote islands
• Focus on polish and player feedback – quality earns loyalty
• Use thumbnails, trailers, and influencer marketing to drive initial traffic
• Join communities like The Creative Blok to showcase your maps, exchange feedback, participate in events, and expand your network through active collaboration with other UEFN creators

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UEFN Is a Legit Game-Changer for Creators

With tools like UEFN, Project Analytics, and the Fortnite Creator Portal, building a successful monetized game is more accessible than ever. By combining creative vision with smart data analysis, developers can carve out sustainable revenue streams in the Fortnite universe.

Whether you’re an indie dev, designer, or entrepreneur, there’s never been a better time to join the Fortnite Creator Economy.

Ready to get started? Sign up for the Creator Portal and start building today!

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Want to connect with other creators and get feedback on how to monetize your Fortnite Creative or UEFN Map? Join our Discord Community where we we have staff available 24/7 to share insights, and help you grow!